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ADULTS TICTOK FULL

Now, it’s an entertainment hub and education tool, one that users flock to for research, information, shopping, and laughs. Though TikTok may have originally been created as a lip-synching app, its function has evolved beyond anyone’s imagination. Knowing who uses TikTok is important for marketers, but so is understanding how they use it.

Black and Hispanic teens report using TikTok more frequently than White teens.

Only 6.6% of male users in that age bracket call TikTok their favorite platform, preferring Instagram, Whatsapp, Facebook, and WeChat.

However, among younger, female-identifying demographics, that number is higher: 11.3% of this group called TikTok their favorite.

(That honor goes to Whatsapp, with 16.1% of the population naming it as their #1 pick).

…and yet, only 5.6% of active social media users aged 16 to 64 called TikTok their favorite platform.

29% of active users open the app every single day.

There are 120.5 million monthly active users on iOS devices alone.

The least likely overlap is with Reddit-only 16.7% of TikTok users are also regulars there. 83.4% also use Facebook, 81% also use Instagram, and 77% are also using Youtube.

But TikTok users aren’t exclusive to the app - in fact, only 0.1% of TikTok users only use TikTok.

31% of TikTok’s audience falls into the 25 to 34-year-old age group.

Male users of this age bracket make up another 18%.

ADULTS TICTOK FULL

While TikTok may get a reputation as being for teenagers, a full 24% of its global audience is women aged 18 to 24.TikTok recently surpassed a huge milestone: 1 billion global active users.These are also people who are interested in engaging with brands and doing some serious shopping… so if your company is on the ‘Tok, it’s time to get to know (and love) your viewers. There are people from every generation represented on the app, using TikTok’s fun and easy editing tools to post videos on everything from dance trends to financial advice (for better or for worse) to activism. You’ve probably got a broad picture in your head of who the average TikTok user is - but the truth is, not every one of the billion global active users on the platform is a Billie Eilish impersonator. 90% of TikTok users report that the platform makes them happy and never gets boring.The second-most popular hashtag is #viral, which clocks in at a mere 6.3 trillion views. The most popular TikTok hashtag is #fyp, which has 18.57 trillion views to date.Users tune in to TikTok to find fun: 4 in 5 users rate Tiktok as very or extremely entertaining.TikTok users spend 22.9 hours per month on the app Youtube clocks in with a slightly higher number at 23.4 hours monthly.In other words: TikTok may have fewer users than Instagram, but it appears to be more compelling. However, when you rank apps for highest usage time, TikTok climbs the charts slightly, clocking in at #5.TikTok is the sixth most frequently used social media app, up from its seventh-place finish in 2021 (Facebook, Youtube, Whats app, Instagram, and WeChat outrank it).China’s version of TikTok, Douyin, meanwhile, has 600 million active daily users… a number that experts project will pass 835 million by 2025.TikTokers use the app for an average of 1.5 hours every single day.TikTok has 150 million monthly active users in the U.S.In 2022, TikTok was the second-most downloaded app globally, placing runner-up to Instagram… though it was the most downloaded app on the Apple App Store.TikTok is the #1 downloaded app in more than 40 countries, available in 150+ markets and 35+ languages.Here are some more fascinating TikTok statistics about the app that’s now the sixth most popular social media platform in the world. Since launching in 2016, TikTok has skyrocketed through the app-o-sphere to capture the hearts and minds and screens of social media users, with some seriously brag-worthy numbers, like 3 billion downloads (including 672 million downloads in 2022 alone) and 50 million daily active users.

ADULTS TICTOK HOW TO

Bonus: Get a free TikTok Growth Checklist from famous TikTok creator Tiffy Chen that shows you how to gain 1.6 million followers with only 3 studio lights and iMovie.

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